The name is the strategy
G is for Globe — every corner of it. 20 is where we started: twenty places worth going out of your way for. And X is the mark on the map. X marks the spot: the viewpoint, the alley, the bench where something happened that nobody bothered to write down where you could find it.
That is the whole company in one line. Find your X, hear the story, and then — this is the part most travel content forgets — go and stand there.
